Vy L. - Preply Student & Business Asset Dashboard

Interactive Tableau-Style Cohort & Churn Diagnostics Dashboard • 2025.07 - 2026.05

Filtered by Canceled Subscription cohort (Tableau Interaction Active)

Total Estimated Revenue

$0.00
Click to filter active cohorts

Confirmed Tutoring Hours

0
Completed lessons confirmed

Tutor Wallet Balance

$0.00
Available tutor withdrawal cash

Total Connected Students

0
Click to filter canceled cohort

Monthly Revenue & Lesson Trend

Interactive chart showing completed hours vs estimated revenue per month

Accumulated Lifetime Revenue

Cumulative earnings growth timeline over tutoring history (USD)

Price Bracket Distribution

Click bars to isolate $15, $20, or $25 cohorts

Student Segments

Click segments to cross-filter the entire dashboard

Price Elasticity, Renewal & Lifetime Value (LTV) Analysis

Interactive correlation matrix between hourly pricing tiers, retention, and student lifecycle lifespans

Pricing tier Total Students Active / Cancel / Trial Subscription Renewal Rate Churn Rate Avg. Lifespan (Days) Average Value (LTV)
Cohort Pricing Insights
Analyzing pricing correlation...

Tutoring Acquisition & Retention Funnel

Visualizing student conversion efficiency from initial trial bookings to long-term tutoring loyalty

1. Trial Booked (Leads)
30 Students 100% Baseline
2. Completed Lesson
29 Completed Trial/Class 96.7% Booking-to-Attendance Rate
3. Converted Sub
20 Converted Subscriptions / Packages 66.7% Trial-to-Subscription Rate
4. Retained Loyalty
12 High-Retention Core (>10 lessons) 60.0% Subscriber Retention (40% overall LTV)
Funnel Efficiency & Conversion Action Items
Trial Booking Hook (96.7% Completion):
Out of 30 bookings, 29 successfully took their first lesson. Only 1 remains in scheduled trial stage. This indicates a phenomenal onboarding confirmation rate, proving high user intent and excellent initial engagement coordination.
Sales / Warmth Hook (66.7% Conversion):
20 out of 30 leads transitioned successfully into paying recurring subscribers or purchased multi-hour packages. In online languages, a **66.7% conversion is elite-level performance**, demonstrating Vy's instant personal appeal, professional competence, and trial structure efficiency.
Tutoring Satisfactory Retainer (60.0% Subscriber Retention):
Among the 20 converted learners, 12 successfully reached the "High-Retention" cohort with **>=10 lesson hours completed**. This 60% retention rate indicates very solid content value. Action items should focus on the 40% (8 subscribers) who churned between hours 1-9 to extend their average lifespan.

Canceled Cohort Diagnostics

Analysis of churned accounts: lifespans, earnings lost, and pricing segments

Total Churned Revenue

$0.00

Average Lifespan

0 Days

Avg Hourly Rate

$0.00

Student Roster & Cohort Directory

Click on table headers to SORT and RANK student segments instantly

Student Name Status Hourly Rate Completed Lessons Total Revenue Lifespan Joined Date Last Active

Onboarding & Timeline Stream

Chronological customer journey (Click cards to open profile)

Strategic Churn Assessment

Immediate Drop-off Risks: Trial student `遼 (Liáo)` and early cancel `Danny` indicates early checkout. Pre-booking trial check-ins or immediate post-trial retention loops could minimize this early churn.
Sparse Scheduling Trap: Students like `Dennis` had a long nominal lifespan (172 days) but completed only 6 lessons (averaging 1 lesson every 4 weeks). Thinly spread lessons consistently lead to momentum loss and subsequent cancellation.
Healthy Graduation: Long-term canceled subscriptions like `matthew` (22 lessons) and `Taiki` (16 lessons) reflect successful cycles where students achieved their core learning objectives and gracefully chosed to complete their courses.
A

Student Name

Active
Student ID 123456
Hourly Rate $20.00
Lessons Completed 15 Lessons
Total Revenue $300.00
Tutoring Lifespan 45 Days
Joined Date 2026-01-01
Last Active Date 2026-02-15
Student Timezone Asia/Singapore

Behavioral Churn Diagnostics

Loading diagnostic metrics...