Vy L. - Preply Student & Business Asset Dashboard

Interactive Tableau-Style Cohort & Churn Diagnostics Dashboard • 2025.07 - 2026.05

Filtered by Canceled Subscription cohort (Tableau Interaction Active)

Total Estimated Revenue

$0.00
Click to filter active cohorts

Confirmed Tutoring Hours

0
Completed lessons confirmed

Tutor Wallet Balance

$0.00
Available tutor withdrawal cash

Total Connected Students

0
Click to filter canceled cohort

Monthly Revenue & Lesson Trend

Interactive chart showing completed hours vs estimated revenue per month

Accumulated Lifetime Revenue

Cumulative earnings growth timeline over tutoring history (USD)

Price Bracket Distribution

Click bars to isolate $15, $20, or $25 cohorts

Student Segments

Click segments to cross-filter the entire dashboard

Geographic Distribution

Student enrollment and revenue contribution by country or region

Regional Performance Metrics

Detailed conversion and LTV indicators categorized by student geography

Region Students Lessons Revenue Avg. Rate

Price Elasticity, Renewal & Lifetime Value (LTV) Analysis

Interactive correlation matrix between hourly pricing tiers, retention, and student lifecycle lifespans

Pricing tier Total Students Active / Cancel / Trial Subscription Renewal Rate Churn Rate Avg. Lifespan (Days) Average Value (LTV)
Cohort Pricing Insights
Analyzing pricing correlation...

Tutoring Acquisition & Retention Funnel

Visualizing student conversion efficiency from initial trial bookings to long-term tutoring loyalty

1. Trial Booked (Leads)
30 Students 100% Baseline
2. Completed Lesson
29 Completed Trial/Class 96.7% Booking-to-Attendance Rate
3. Converted Sub
20 Converted Subscriptions / Packages 66.7% Trial-to-Subscription Rate
4. Retained Loyalty
12 High-Retention Core (>10 lessons) 60.0% Subscriber Retention (40% overall LTV)
Funnel Efficiency & Conversion Action Items
Trial Booking Hook (96.7% Completion):
Out of 30 bookings, 29 successfully took their first lesson. Only 1 remains in scheduled trial stage. This indicates a phenomenal onboarding confirmation rate, proving high user intent and excellent initial engagement coordination.
Sales / Warmth Hook (66.7% Conversion):
20 out of 30 leads transitioned successfully into paying recurring subscribers or purchased multi-hour packages. In online languages, a **66.7% conversion is elite-level performance**, demonstrating Vy's instant personal appeal, professional competence, and trial structure efficiency.
Tutoring Satisfactory Retainer (60.0% Subscriber Retention):
Among the 20 converted learners, 12 successfully reached the "High-Retention" cohort with **>=10 lesson hours completed**. This 60% retention rate indicates very solid content value. Action items should focus on the 40% (8 subscribers) who churned between hours 1-9 to extend their average lifespan.

Canceled Cohort Diagnostics

Analysis of churned accounts: lifespans, earnings lost, and pricing segments

Total Churned Revenue

$0.00

Average Lifespan

0 Days

Avg Hourly Rate

$0.00

Student Roster & Cohort Directory

Click on table headers to SORT and RANK student segments instantly

Student Name Status Hourly Rate Completed Lessons Total Revenue Lifespan Joined Date Last Active

Onboarding & Timeline Stream

Chronological customer journey (Click cards to open profile)

Strategic Churn Assessment

Immediate Drop-off Risks: Trial student `遼 (Liáo)` and early cancel `Danny` indicates early checkout. Pre-booking trial check-ins or immediate post-trial retention loops could minimize this early churn.
Sparse Scheduling Trap: Students like `Dennis` had a long nominal lifespan (172 days) but completed only 6 lessons (averaging 1 lesson every 4 weeks). Thinly spread lessons consistently lead to momentum loss and subsequent cancellation.
Healthy Graduation: Long-term canceled subscriptions like `matthew` (22 lessons) and `Taiki` (16 lessons) reflect successful cycles where students achieved their core learning objectives and gracefully chosed to complete their courses.
A

Student Name

Active
Student ID 123456
Hourly Rate $20.00
Lessons Completed 15 Lessons
Total Revenue $300.00
Tutoring Lifespan 45 Days
Joined Date 2026-01-01
Last Active Date 2026-02-15
Student Timezone Asia/Singapore

Behavioral Churn Diagnostics

Loading diagnostic metrics...